Master digital marketing with our comprehensive course. Learn core strategies, optimize online presence, leverage social media, analyze data, and maximize ROI. Drive website traffic, increase brand awareness, generate leads, and convert customers. Stay updated with the latest trends in SEO, content marketing, email marketing, and paid advertising. Essential for marketing professionals and business owners.
What you’ll learn?
digital marketing courses Outline:
1. Introduction to Digital Marketing
- Overview of digital marketing and its importance in today's business landscape
- Understanding the key concepts, terminology, and trends in digital marketing
2. Developing a Digital Marketing Strategy
- Setting marketing goals and objectives
- Identifying target audience and creating buyer personas
- Conducting market research and competitor analysis
3. Website Optimization and User Experience
- Creating a user-friendly and mobile-responsive website
- Implementing on-page SEO techniques
- Optimizing website performance and loading speed
4. Search Engine Optimization (SEO)
- Understanding how search engines work
- Keyword research and analysis
- On-page and off-page optimization strategies
- Local SEO techniques
5. Content Marketing
- Creating a content marketing strategy
- Producing high-quality and engaging content
- Content distribution and promotion
- Measuring content effectiveness
6. Social Media Marketing
- Identifying suitable social media platforms for business
- Developing a social media marketing strategy
- Creating compelling social media content
- Engaging with the target audience and managing communities
7. Pay-per-Click (PPC) Advertising
- Introduction to PPC advertising platforms (e.g., Google Ads, Facebook Ads)
- Setting up and optimizing PPC campaigns
- Keyword bidding and ad targeting techniques
- Monitoring and optimizing campaign performance
8. Email Marketing
- Building an email marketing list and managing subscribers
- Creating effective email campaigns
- Personalization and segmentation strategies
- Tracking email campaign performance and analyzing metrics
9. Analytics and Data-driven Marketing
- Introduction to web analytics tools (e.g., Google Analytics)
- Tracking website traffic, conversions, and user behavior
- Analyzing data to gain insights and make data-driven decisions
- Reporting and presenting key performance indicators (KPIs)
10. Conversion Rate Optimization (CRO)
- Understanding the conversion funnel and user behavior
- Conducting A/B testing and optimizing landing pages
- Implementing CRO techniques to improve website conversions
11. Mobile Marketing
- Overview of mobile marketing trends and strategies
- Optimizing websites and campaigns for mobile devices
- Mobile advertising and location-based marketing techniques
12. Digital Marketing Metrics and Performance Measurement
- Identifying relevant metrics for measuring digital marketing success
- Creating reports and dashboards to monitor performance
- Continuously evaluating and optimizing marketing strategies
This Course also included e-commerce & Freelancer training.
Note: After the completion of course students will rewarded certificate.
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