Our dynamic social media marketing course provides you with the essential skills to thrive in the digital age. Master strategies for building and engaging audiences on various social media platforms. Learn to create compelling content, run effective ad campaigns, and analyze performance metrics. Stay ahead of the curve and become a social media marketing expert.
What you’ll learn?
Module 1: Introduction to Social Media Marketing
- - Understanding the role of social media in marketing
- - Exploring popular social media platforms
- - Setting goals and objectives for social media campaigns
Module 2: Social Media Strategy Development
- - Creating a comprehensive social media strategy
- - Defining target audience and personas
- - Content planning and editorial calendar creation
Module 3: Content Creation for Social Media
- - Creating engaging and shareable content
- - Visual storytelling and graphic design for social media
- - Utilizing videos, images, and infographics effectively
Module 4: Social Media Advertising
- - Introduction to social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
- - Setting up ad campaigns and targeting options
- - Monitoring ad performance and optimizing campaigns
Module 5: Community Management and Engagement
- - Building and nurturing an online community
- - Effective social media listening and responding
- - Managing customer feedback and resolving issues
Module 6: Influencer Marketing
- - Understanding the role of influencers in social media marketing
- - Identifying and collaborating with relevant influencers
- - Influencer campaign planning and measurement
Module 7: Social Media Analytics and Reporting
- - Introduction to social media analytics tools (e.g., Facebook Insights, Twitter Analytics)
- - Tracking and measuring key metrics and KPIs
- - Analyzing data to optimize social media strategies
Module 8: Social Media Crisis Management
- - Strategies for handling social media crises and negative feedback
- - Developing a crisis communication plan
- - Reputation management and damage control
Module 9: Social Media Trends and Future Perspectives
- - Exploring emerging trends in social media marketing
- - Utilizing new features and technologies
- - Staying updated with the evolving social media landscape
This Course also included Digital marketing training.
Note: After the completion of course students will rewarded certificate.
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