Search Engine Marketing (SEM) is a powerful online advertising strategy that promotes websites by increasing their visibility in search engine results pages (SERPs). It involves running paid search ads to target specific keywords, driving relevant traffic to websites and generating leads. With SEM, businesses can effectively reach their target audience and boost conversions through optimized ad campaigns.
What you’ll learn?
1. Introduction to Search Engine Marketing
- Understanding the importance of SEM in digital marketing
- Differentiating between organic and paid search results
2. Keyword Research and Analysis
- Conducting comprehensive keyword research using various tools
- Identifying high-value keywords with low competition
- Understanding keyword intent and relevance
3. Creating Effective Ad Campaigns
- Setting up accounts and campaigns on popular search engine platforms
- Writing compelling ad copy and calls-to-action
- Optimizing ad targeting settings for maximum reach and relevance
4. Bid Management and Budgeting
- Understanding bid strategies and bid modifiers
- Managing budgets effectively to achieve desired results
- Monitoring and adjusting bids based on performance metrics
5. Ad Extensions and Ad Formats
- Leveraging ad extensions to enhance visibility and engagement
- Exploring different ad formats, such as text, display, and video ads
6. Tracking and Analytics
- Implementing conversion tracking to measure campaign success
- Analyzing data using Google Analytics and other tracking tools
- Making data-driven decisions to optimize campaigns
7. A/B Testing and Optimization
- Split testing ad variations to improve performance
- Optimizing landing pages for better conversion rates
- Employing retargeting techniques to re-engage potential customers
8. Mobile and Local Search Advertising
- Developing strategies for mobile-friendly ads and landing pages
- Targeting local audiences through location-based advertising
9. Campaign Performance Monitoring and Reporting
- Setting up monitoring tools to track key performance indicators
- Generating comprehensive reports to evaluate campaign success
- Analyzing data and making adjustments for continuous improvement
10. Advanced SEM Strategies
- Exploring advanced SEM techniques like remarketing and audience targeting
- Integrating SEM with other digital marketing channels
- Staying updated with industry trends and best practices
This Course also included Freelancing training.
Note: After the completion of course students will rewarded certificate.
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